Cart 0


Why are Ugg boots called Ugg boots?

Australian uggs fashion Fug boot

Why are Ugg boots called Ugg boots?

The humble ugg boot has become a cultural icon in Australia, with a long and somewhat mysterious backstory. Around the 1960’s, Ugg boots started gaining mainstream attention and worked their way into the hearts (and living rooms) of families across the country. The warm, fleece-lined boots were made popular by the Aussie surfing community, who found solace in their ideal post-surf footwear and shared them with the world on their travels. So where did Ugg boots come from, and why are they called ugg boots? Many believe the origin of the Ugg boot can be traced back to World War...

Read more →